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CloudMetrics

SaaS metrics you can understand

For CloudMetrics we turned complex analytics into a simple product story for B2B decisions.

Project description

CloudMetrics wanted to accelerate enterprise sales and explain the value of cloud cost optimization more clearly. Existing communication was highly technical and did not sufficiently support business decision-makers.

Solution

We created an account-based campaign with messaging for FinOps, IT, and executives, supported by an interactive savings calculator and content for every decision stage. LinkedIn ads led to personalized demo pages connected to a CRM nurturing flow.

2019

Categories

  • Strategy

Delivered

Delivery included a messaging framework, ABM ads, a demo landing page, savings calculator, lead magnets, and automated nurturing. The sales team also received segmented follow-up templates.

Tags

Strategy
video

CloudMetrics

CloudMetrics is a fictional B2B SaaS platform for infrastructure monitoring and cloud cost optimization. It serves growing technology companies and enterprise teams.

vanschneider.com
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