A beauty shop that builds trust
For Lumina Skin we combined ecommerce UX and content that reduces friction when buying skincare.
Project description
Lumina Skin needed to launch three sensitive-skin products directly to consumers. The challenge was to build credibility for a new brand and explain simply how the products work together as a routine.
Solution
We created the launch platform, educational video formats, product landing pages, and a personalized routine quiz. Meta, TikTok, and search campaigns connected to email flows for abandoned carts and repeat purchase.



