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Northline Mobility

B2B leads for the fleet

Northline wanted a shorter path from inquiry to demo rides. We aligned the website and lead nurture with the sales cycle.

Project description

Northline Mobility wanted to reach larger logistics and service organizations with its fleet electrification offer. The long sales cycle required content that educated technical, financial, and operational stakeholders.

Solution

We created segmented landing pages, a TCO calculator, expert guides, and a LinkedIn ad series for target accounts. Lead scoring and CRM automation routed sales-ready contacts directly to the commercial team.

2023

Categories

  • Web development

Delivered

Delivery included an ABM plan, campaign messaging, landing pages, a TCO calculator, expert content, ads, and CRM workflows. A shared marketing and sales reporting model was defined alongside the campaign.

Tags

Web Development
video

Northline Mobility

Northline Mobility is a fictional technology company helping organizations plan and manage electric vehicle fleets. Its platform connects vehicles, charging, costs, and operational data.

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