Frictionless fintech onboarding

NovaPay needed to introduce a new version of its fintech app while building stronger trust with personal and business users. The campaign had to connect a new identity, a clear value proposition, and an efficient path from ad to registration.

We developed the launch concept, segmented messaging, and landing pages for Google, Meta, and LinkedIn campaigns. Creative was tested by audience, while forms and calls to action were continuously optimized around lead quality.