Digital commerce with a lower environmental impact

Green Commerce Accelerator helps small and medium-sized businesses improve online sales while reducing waste and unnecessary resource use. Participants review the customer journey, packaging, delivery and returns before introducing measurable improvements to their stores and operational processes. The programme includes workshops on accessible design, product-data quality and credible sustainability communication. Each business receives a prioritised roadmap, a set of key indicators and support during a practical pilot period. A final handbook and open templates allow proven methods to be applied across other sectors and partner countries.